Stories that get picked up.

15+ years in PR and marketing communications, for banks, game-dev ad tech, real estate and hospitality. Started as a journalist; studied reputation management with CIPR in London.

2010 to 2026 in twelve photographs

Andrew with a conference organiser at the CAS stand at Pocket Gamer Connects Helsinki, both giving a thumbs up

HELSINKIPocket Gamer Connects: at the CAS.ai stand with one of the conference organisers.I prepared the company for 12+ conferences in 11+ countries, 2022–23.

Read the story1 of 5

Fact file

Every figure comes from my own portfolio and letters.

years in PR and marketing communications
15+
press releases and placements, all in the newsroom
19
game-dev conferences in 11+ countries: I prepared CAS.ai’s stands and speakers
12+
Russian and Ukrainian native, English C1; Greek and Polish at A2
RU · UA · EN
my base, after almost ten years in Cyprus
Limassol

Lead stories

The three projects that matter most for PR & media work. Each full story says what I did and what the team did.

Andrew with a conference organiser at the CAS stand at Pocket Gamer Connects Helsinki, both giving a thumbs up

Andrew with a conference organiser at the CAS stand at Pocket Gamer Connects Helsinki, both giving a thumbs up

1 of 5

Nobody in its market knew the company. Then its own clients started recommending it

Clever Ads Solutions (CAS.ai), PSV Group · Cyprus · 2022–23

Task
Make an unknown ad-tech platform known to mobile game developers, then turn the attention into clients.
My role
PR & Business Development Manager: strategy, website concept, sales deck, social channels, conferences and media.
Key decision
Go where developers meet: 12+ game-dev conferences in 11+ countries, as a sponsor and a speaker.
Result
190+ new B2B clients for the company and 2,000+ followers on the channels I ran, 2022–23.

Read the full storyDiscuss a similar project

Andrew Sakhno on stage at BIG Festival, a Ukrainian flag over his shoulders, his name and the talk title on both screens

“Gamedev sob bombas. Ficar ou fugir? Lutar ou trabalhar?” BIG Festival, São Paulo, 2022.

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“Gamedev sob bombas”: a talk in São Paulo about making games under bombs

BIG Festival 2022 · São Paulo, Brazil · 2022

Task
Speak for Clever Ads Solutions at BIG Festival 2022 in São Paulo.
My role
Keynote speaker, under my own name.
Key decision
The subject: game development under bombs. Stay or flee, fight or work?
Delivered
My name and the talk on both screens of the stage, July 2022.

Read the full storyDiscuss a similar project

A press conference around a large curved table

The press conference, Athens, 2010.

1 of 4

Ukrainian journalists in Athens, and a press conference by the Head of the Bank of Greece

Piraeus Bank (Ukraine) · Athens, Greece · 2010

Task
A press trip to Athens for Ukrainian journalists.
My role
Head of PR at Piraeus Bank (Ukraine): I organised the trip and its programme.
Key decision
A press conference by the Head of the Bank of Greece at the centre, with a cultural programme around it.
Delivered
Briefings, the press conference and the cultural programme, Athens, 2010.

Read the full storyDiscuss a similar project

What I do

Four directions. Each has its own edition of this site: choose one and the lead stories, the figures and the CV PDF change to match. The general edition keeps everything.

  1. Events

    Corporate parties, brand nights, conference stands and meetups, from the concept and budget to the night itself and the follow-up.

    Projects: THE ROOMS, season 2025–26AWE BudapestCAS.ai meetups

    Open this edition: Events edition
  2. PR & media

    Press releases, press trips and press conferences, CEO interviews and speaker slots, and a PR strategy with budgets and KPIs.

    Projects: CAS.ai: PR and brandBIG Festival keynoteAthens press trip

    You’re reading this editionBack to all work

  3. Real-estate branding

    Naming, logos and brand books, websites with every word on them, and decks for investors and the authorities.

    Projects: Chinggis Khaan ValleyWOLGA ParkTERRATO

    Open this edition: Real-estate edition
  4. Content & social

    Content plans, posts and reels, work with local influencers, and announcements for forums, Telegram and Eventbrite.

    Projects: THE THOMPSONCAS.ai: PR and brandAWE Budapest

    Open this edition: Content edition

All projects

Eighteen projects from 2010 to 2026.

18 projects Ordered for the PR edition.

  1. Clever Ads Solutions (CAS.ai), PSV Group2022–23190+ new B2B clients for the company and 2,000+ followers on the channels I ran, 2022–23PR & Media, Social & Content, Strategy & BizDev, Brand & Identity
  2. Piraeus Bank (Ukraine)2010A press trip to Athens with a press conference by the Head of the Bank of GreecePR & Media, Events
  3. BIG Festival 20222022My own keynote at BIG Festival, São PauloPR & Media, Events
  4. Clever Ads Solutions (CAS.ai)2022–2312+ conferences in 11+ countries as a sponsor and speaker, prepared from start to finishEvents, Strategy & BizDev
  5. THE ROOMS Creative Space2025–26Nine events in the 2025–26 season; the seven documented here drew 870+ guestsEvents, PR & Media
  6. TERRATO2024Name, identity, custom typefaces and the investor deckBrand & Identity, Strategy & BizDev
  7. Wythall International2019Brand, website, photography and press releases for the main investor in Nerida ResidencesBrand & Identity, PR & Media
  8. CAS.ai Mobile Scaling Meetups2023More than 200 people at two meetups in Georgia and Armenia, organised remotelyEvents, Social & Content
Show all 18 projects
  1. TerraLeads2024Everything for the conference in Budapest, plus the Cash Rally Party for key accountsEvents, Social & Content
  2. Chinggis Khaan Valley2024Logo, brand book, a website with all its copy, and a deck for investors and the authoritiesBrand & Identity, Social & Content, Strategy & BizDev
  3. THE THOMPSON Car Service & Detailing2024640 followers and 40+ new clients in three months, on a very small budgetSocial & Content
  4. ARALAN Consulting2018–19Co-founder, writing the marketing strategies and investor presentations for hospitality projectsStrategy & BizDev, Brand & Identity
  5. UniCredit Bank UkraineA corporate party for 1,200 guests, my largest event to dateEvents
  6. WOLGA Park Sport Resort2022–23Logo, brand book, a website with all its content, and outdoor advertisingBrand & Identity, Social & Content
  7. WeCare Medical Centre2020Logo, brand book, website and copy, façade branding and printBrand & Identity, Social & Content
  8. Wimbledon Park2020–21Logo, positioning, website, investor deck and a YouTube video for an apart-hotel conceptBrand & Identity, Social & Content
  9. B&B King’s Residence2020A new identity and positioning, plus a crisis communications strategy for the COVID-19 lockdownBrand & Identity, Strategy & BizDev
  10. CAS.ai at GDCy WN Party2023A free drink for everyone who joined CAS.ai’s Telegram channel at Limassol’s game-dev partyEvents, Brand & Identity

On the record

Things you can check for yourself: the videos I arranged or scripted, and press I wrote for clients. Each says what my part was.

Watch

CAS Mobile Scaling Meetup Tbilisi. 5 April 2023Clever Ads Solutions on YouTubeMy part: I organised the photo and video coverage of the meetup and wrote the script for this video. YouTube’s auto-generated English subtitles.CAS.ai meetups
Бизнес на мобильных играх для детей – 2 млн игроков в день, и медиация. // Олег ШлямовичOleg Artyshuk / “Tochka G” on YouTube, ~300K subscribersMy part: I arranged this interview with the company’s CEO and owner, Oleg Shliamovych, through my personal acquaintance with the host. In Russian, with YouTube’s auto-generated subtitles.CAS.ai: PR and brand

In the press

All 19 in the newsroom

Companies I’ve worked for and with

  • Piraeus Bank (Ukraine)
  • UniCredit Bank Ukraine
  • MBA Consult Group
  • ARALAN Consulting
  • Wythall
  • WeCare Medical Centre
  • PSV Group
  • Clever Ads Solutions (CAS.ai)
  • WOLGA Park
  • PUNIN GROUP
  • INKTECH
  • TERRATO
  • TerraLeads
  • Chinggis Khaan Valley
  • THE THOMPSON
  • THE ROOMS Creative Space
  • 69pixels Studio
  • Brain Rocket

About Andrew

Andrew Sakhno, smiling, leaning on the back of a white sofa
Andrew Sakhno, Limassol.

I started out as a journalist and moved into PR: I was Head of PR at Piraeus Bank in Ukraine in 2010 and a PR director in multinational companies, working closely with top managers, product teams, HR and outside PR, advertising and SMM agencies.

I have lived in Cyprus for almost ten years. Here I have built brands for property developers, a medical centre and apart-hotels, ran PR and business development for the ad-tech company CAS.ai, and spent the 2025–26 season as PR & Event Manager at THE ROOMS in Limassol.

I’m easy-going, I like leading and motivating people, and I can get a conversation going with almost anyone. And if you were at the GDCy WN Party in Limassol in 2023, chances are you had a free beer I organised.

Languages

  • Russiannative
  • Ukrainiannative
  • EnglishC1
  • GreekA2
  • PolishA2

Education

  • CIPR (Chartered Institute of Public Relations), LondonReputation management
  • National University of Kyiv-Mohyla Academy (NaUKMA)Economics

How I work

  1. The event isn’t over when the lights come up.

    I take an event from the concept and the budget to the night itself, and then to the communication after it.

  2. Know people before you need them.

    I have a network of trusted suppliers, venues and creative people across Cyprus, so I can put a strong team together quickly.

  3. Word of mouth beats reach.

    What I’m proudest of at CAS.ai: clients and partners started recommending the company to others.

  4. Talk to anyone.

    Bankers, game developers, influencers, the Head of the Bank of Greece: the work has put me at the table with all of them.

Career, 2010–2026Show the whole career
  1. 2025–26THE ROOMS Creative Space, LimassolPR and Events ManagerRelated: THE ROOMS, season 2025–26
  2. 2024TERRATODirector of Marketing and Communications, leading a team of fourRelated: TERRATO
  3. 2024TerraLeads · Chinggis Khaan Valley · THE THOMPSONConference stand and party · brand and website · InstagramRelated: AWE Budapest, Chinggis Khaan Valley, THE THOMPSON
  4. 2022–23Clever Ads Solutions (CAS.ai), PSV GroupPR & Business Development ManagerRelated: CAS.ai: PR and brand, CAS.ai at conferences, CAS.ai meetups, BIG Festival keynote, GDCy party
  5. 2022–23WOLGA Park · PUNIN GROUPBrand and website · press releasesRelated: WOLGA Park
  6. 2019–21Wythall · WeCare · B&B King’s · Wimbledon Park · Luxury Cars Club · ROVIBrands, websites and strategies for developers, hotels and a clinic, plus news and press releasesRelated: Wythall, WeCare, B&B King’s, Wimbledon Park
  7. 2018–19ARALAN ConsultingOne of three co-founders, hospitality consultingRelated: ARALAN
  8. 2015–18MBA Consult Group (India, Slovakia)Press releases, articles, speeches
  9. UniCredit Bank UkraineCorporate party for the bank’s employeesRelated: 1,200-guest party
  10. 2010Piraeus Bank, UkraineHead of PRRelated: Athens press trip
  11. Before 2010MediaJournalist

The full CV

Get in touch

Need a company known in its market, or a PR lead in-house? Tell me who you need to reach. I’m open to in-house roles and to client projects.

Hiring for a role?

My CV tells the whole story in two pages. LinkedIn and email work best for interviews.

Download CV PDF, 2 pagesPrintable CV (web page)

Planning a project or an event?

WhatsApp or Telegram is quickest. Tell me the date, the budget and who it’s for.