Two years on the game-dev conference circuit, from gamescom to São Paulo

The task

Prepare the company’s participation in game-dev conferences as a sponsor and a speaker, from the negotiations to the posts afterwards.

My part

The whole preparation for each conference: the deals with the organisers, the stand, the speakers, the work on site and the posts before and after.

Team and partners

The CEO and the company’s speakers gave the talks, and the team staffed the stands and met clients. At BIG Festival in São Paulo I gave a talk myself.

Key decisions

1. Go as a sponsor and a speaker, not only as an exhibitor: at GIC 2022 in Poznań the company was a silver sponsor.

2. Stands designed to stand out, like the blue “MAXIMIZE your monetization” stand with the robo-cat.

How it was done

• Negotiated with the organisers, prices included, and handled the contracts, team registration and company profiles on the event platforms.
• Designed stands meant to stand out, such as the blue “MAXIMIZE your monetization” stand with the robo-cat.
• Prepared the speakers and their presentations.
• Ran things on site: client meetings, lead generation, the contact database, photos and video.
• Wrote the announcements and the posts after each event for LinkedIn, Facebook and Instagram.
• Kept up personal relationships with game-dev conference organisers in Europe, Turkey, Brazil and Canada.

Scale

Among the stops: gamescom 2022 in Cologne, BIG Festival 2022 in São Paulo, where I gave my own keynote, GIC 2022 in Poznań with the company as silver sponsor, DevGAMM Vilnius 2022, Pocket Gamer Connects Helsinki and Pocket Gamer Connects London 2023.