Three months, almost no budget, 40+ new clients for a detailing studio

THE THOMPSON is a premium car service and detailing studio in Limassol. Andrew Sakhno built its Instagram account from the concept to the promotion and shot and edited the reels himself. Three months later the account had 640 followers, and the studio had more than 40 new clients.

Client
THE THOMPSON Car Service & Detailing
Year
2024
Location
Limassol, Cyprus
Role
Instagram from concept to promotion
Disciplines
Social & Content
A grid of THE THOMPSON posts in violet and white: detailing tips, cars under studio light, the owner talking to camera
The Instagram grid, 2024.

The task

Build the studio’s Instagram from the concept to the promotion, and set up and run its Facebook page.

Constraints

  • A micro-budget.

My part

Everything on the account: the concept and content plan, the posts, the reels, which I shot and edited myself, the promotion and the work with influencers.

Key decisions

  1. Make the reels in-house: I shot and edited them myself.

  2. Work with local Cypriot influencers.

How it was done

  • Came up with the concept and the content plan for Instagram.
  • Shot and edited the reels myself.
  • Promoted the account and worked with local Cypriot influencers.
  • Set up the Facebook page and ran it.

Result

In three months, on a micro-budget: 640 followers and more than 40 new clients for the studio.

Materials and proof

Want your channels to work like this?

I’m open to in-house roles and to client projects. Write to me about the task, or take the CV.