CAS.ai Mobile Scaling Meetups

Two meetups, two countries, more than 200 people, all organised remotely

TBILISI, 05.04.2023 “How to earn more on mobile apps?” was the question behind CAS.ai’s own Mobile Scaling Meetups, held in Tbilisi on 5 April 2023 and in Armenia, with more than 200 people across the two. Andrew Sakhno organised both without being there, from the programme and the speakers to the tote bags and the sales team’s follow-up.

The task

Organise two branded CAS.ai meetups for mobile game and app developers, in Georgia and in Armenia.

Constraints

All of it remotely: venues, catering, partners, contractors and speakers were arranged from a distance.

My part

The whole organisation, from the concept and programme to the follow-up: speakers, venues, registration, promotion, branded materials and the filming.

Team and partners

The CAS.ai team ran the evenings on site. The speakers I had invited took the stage, contractors produced the branded materials, and the sales team followed up with the guests.

Key decisions

Build the format around one question, printed on the roll-ups and the video: “How to earn more on mobile apps?”
Registration through Eventbrite, and branded things for guests to take home: tote bags, gifts and programmes.
Film the meetup to a script and publish the video afterwards.

How it was done

Developed the concept and the programme, then invited and briefed the speakers.
Wrote the announcements.
Found the venues, catering and partners, set the events up on Eventbrite and invited the guests.
Promoted the meetups across our channels and on event platforms.
Managed contractors remotely for the branded materials: gifts, programmes, tote bags, brand walls and roll-ups.
Organised the photo and video coverage, wrote the script and published the results on social media.
Helped the sales team with follow-up campaigns after each meetup.