The task
Build the studio’s Instagram from the concept to the promotion, and set up and run its Facebook page.
Constraints
- A micro-budget.
My part
Everything on the account: the concept and content plan, the posts, the reels, which I shot and edited myself, the promotion and the work with influencers.
Key decisions
Make the reels in-house: I shot and edited them myself.
Work with local Cypriot influencers.
How it was done
- Came up with the concept and the content plan for Instagram.
- Shot and edited the reels myself.
- Promoted the account and worked with local Cypriot influencers.
- Set up the Facebook page and ran it.
Result
In three months, on a micro-budget: 640 followers and more than 40 new clients for the studio.




