The task
Give Wythall, the main investor in Nerida Residences, brand substance: a logo and identity, a website, executive photography, print and signage, and press releases.
My part
The concept and its execution: the identity, the website and its copy, the photoshoots, the print and signage, and the company’s press releases.
Key decisions
Photograph the executives on the company’s own sites.
Put the development itself, Nerida Residences, at the centre of the website.
How it was done
- Created the logo and the full brand identity, set out in a brand book.
- Developed the concept for the corporate website, wythall.com.cy, and wrote all of its content.
- Organised and ran executive photoshoots on the company’s sites.
- Designed the business cards and the office signage and had them made.
- Wrote the company’s press releases, including “Wythall set up PDOM Developments Ltd” (4 September 2019) and the announcement of a new director.
What was delivered
Logo and brand book, the website with all its copy, executive photography, business cards and office signage, and press releases, 2019.
