Perhaps you had a free beer at GDCy WN Party in 2023. That was me.

LIMASSOL, 2023 At the GDCy WN Party in Limassol the free drinks were on CAS.ai. Guests scanned a code on the roll-up, joined the company’s Telegram channel and got a voucher for a drink, with the robo-cat CAShYou printed on it.

Client: CAS.ai at GDCy WN Party
Year: 2023
Location: Limassol, Cyprus
Role: Sponsorship activation
Disciplines: Events, Brand & Identity

A stack of blue cards with the robo-cat holding a beer: “Cheers! Voucher for 1 free drink”

The task

Turn CAS.ai’s drinks sponsorship at GDCy WN Party into Telegram subscribers: a free drink for joining the company’s channel.

My part

Sponsorship activation

Key decisions

A free drink in exchange for joining the Telegram channel, through a QR code on the roll-up.
Put the robo-cat CAShYou on the drink vouchers.

How it was done

Found the beer for the party and arranged everything around it.
Branded it for CAS.ai: a roll-up with a QR code to the Telegram channel, and “Cheers! Voucher for 1 free drink” cards with CAShYou.

Materials and proof

Gallery

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Planning an event like this?

I’m open to in-house roles and to client projects. Write to me about the task, or take the CV.