The task
Create the brand of the development: the logo, brand book and identity, the website with all its copy, and a presentation for investors and the authorities.
Constraints
- One deck for two very different audiences: investors and the authorities.
My part
The whole brand: I created the logo, the brand book and the identity, built the website, wrote all of its content and made the presentation.
Key decisions
A logo of three chandmani talisman stones held inside a circle.
Why: In the brand book, chandmani is the wish-granting talisman, and its three stones stand for the past, the present and the future. The circle is the one line with no beginning and no end; it stands for the sky.
Navy and gold, with Ginger and Montserrat as the type pair.
A website that states the scale in big numbers: a 5★ ski resort, 300 villas, 68 hectares.
How it was done
- Designed the logo: three chandmani talisman stones for past, present and future, held by a circle, a line with no beginning and no end.
- Developed the brand book, covering the logo construction, colour and usage variations and a type pairing of Ginger and Montserrat.
- Created the corporate identity: business cards and letterhead in navy and gold.
- Built the website and wrote all of its content.
- Made the presentation for investors and the authorities.
What was delivered
The brand, the website and the presentation were delivered in 2024. The site has since gone offline; the screens on this page are from the original build.
