The task
Take a group of Ukrainian journalists on a press trip to Athens, with a cultural programme and a press conference by the Head of the Bank of Greece.
My part
As Head of PR at the bank I organised the trip: the group, the programme and the press conference.
Key decisions
Build the working programme around a press conference by the Head of the Bank of Greece.
Give the journalists a cultural programme alongside the briefings.
How it was done
- Organised the press trip from Ukraine to Athens for a group of journalists.
- Planned a cultural programme around the working days.
- Arranged the press conference with the Head of the Bank of Greece.
What was delivered
The trip took place in 2010: briefings, the press conference and the cultural programme. The photos on this page are from it.






